It should come as no surprise that first impressions count. While a polished logo and a firm handshake set the tone, your business apparel is frequently what keeps your brand front and center long after the conversation is over. When done correctly, these everyday items convert into subtle billboards that sit on someone’s desk, accompany them to the gym, or enliven the morning drive. It’s similar to your brand paying rent on a daily basis—without the need for a lease. Get more info about this topics!
Want to increase brand visibility? Smart bespoke swag is your hidden weapon. Distribute reusable water bottles at a trade event, and you’ll see them around the office or at a local yoga class. That’s a continuous source of exposure. And it’s not just wishful thinking—the Advertising Specialty Institute found that 85% of customers recall the firm that gave them a promotional goods. Try obtaining that type of recall with a brief Instagram commercial.
Is there a catch? Not all swag is made equally. You don’t want to just stick your logo on the cheapest stress ball you can find and hope for the best. Consider goods that are both practical and meaningful, and that will fit seamlessly into your everyday routine. Power banks, wireless chargers, and Bluetooth speakers are all popular tech items. Seasonal hits, such as insulated mugs in the winter and picnic blankets in the summer, demonstrate that you are attentive.
Also, don’t overlook your team. Branded merchandise is popular among not only clients and prospects, but also with your employees. A stylish hoodie, a creative notepad, or simply a unique mug may enhance morale and reinforce a sense of belonging. Walk into an office dressed out in well-chosen branded attire and you’ll instantly sense the camaraderie.
Finally, quality always takes precedence over quantity. Cheap plastic trinkets break, end up in the trash, and worse, make your business appear negligent. Eco-friendly alternatives are very effective these days. Recycled bags, bamboo pens, and seed paper cards demonstrate that you care about both the environment and your clients. Such thoughtful decisions endure—as does your brand.